Do you keep pushing back your Squarespace launch date because one more detail on your website needs to be perfected?
For most small businesses, we encourage quick website builds to keep everyone focused and motivated. Without a launch deadline, a site always seems in need of "just one more" change. But guess what...whether you launch today, next week, or next month, your site will always be changing. Why? Because websites are never "finished". If you aren’t making continuous improvements as you go — tweaking, deleting, creating, adding, shifting, updating content — then your website will not serve you well in the long run.
The points below can be legitimate reasons to delay launching a business/brand/blog, but in many cases, they are simply excuses to avoid moving forward. Keep reading to see if you can remove that site-wide password today!
I can't launch BECAUSE...
- I don’t have a logo. Maybe you don't have the budget for a branding project or maybe your designer is taking longer than expected. But if launching is the goal, launch with your business name (or site title) in a simple font, then add in branding elements when ready.
- We don’t have all our products ready! Launch with the products that are ready, add new ones as you go. Or launch with your Squarespace product page locked with a “coming soon” message to generate buzz, traffic, and signups.
- I don’t have a headshot for my bio. Launch without it and add it later.
- I don’t have a budget for a photographer or design work. Consider stock images for now.
- But I can’t find the exact-right-perfect stock image for my Home page banner. If your goal is to launch, find something that works for now, then keep searching. But remember, even though many Squarespace templates show hero images, not every website needs one.
- I don’t have time to tackle email marketing. Open a free MailChimp account as a holding place for any emails you gather. While you might not have the perfect “welcome email” ready for your initial subscribers, you can still gather contact info from interested parties.
- We don't own the domain we want. Plenty of startups didn't let a domain stop them.
- I don’t have the perfect Twitter handle yet. Oh my goodness.
- We only have copy for 3 FAQs, we think there should be more. Then go write that copy today. Or hire someone. Or launch and write it next week. Stop procrastinating.
- My kid’s school is having an event and I have to bring the snack, so I will launch next week. I understand. Really I do. Just know that if you push back the launch, next week you will have the flu, the next week your partner will have a business trip, the next week your WiFi will go out, the next week there will be another school event…there will always be something.
- I can’t decide if this link should be in the header or the footer. You are going to have to conquer analysis paralysis at some point. Move the link next week if you change your mind.
- We haven't written any blog posts yet. For now, place the blog in your Squarespace "not linked" section, or create a post titled "Coming Soon..." and get on it soon.
- I legitimately don’t have time to make any decisions. Actively put your project on hold or delegate.
Get past the excuses & launch your Squarespace website
- Set a deadline and stick to it. Choose an event (conference, workshop, seasonal event, etc.) as a deadline for launching your site. Anything that keeps you making decisions and moving forward is good.
- Find an accountability partner to keep you on track. Or hire a web expert to help you manage the project.
- Examine your goals. Are the tasks holding you up critical to achieving your goals? What is your website’s core purpose?
- Examine the excuses. Is there something you are afraid of or something you are avoiding?
- Separate the nice-to-haves from the must-haves. Wait on items that can be implemented in a later phase.
If you have invested time in creating your products, copy, service offerings, policies, etc. and if you have tested your site and processes, then you have a website that is ready to go. Do not let perfect be the enemy of good. Yes, details matter, but once you are busy selling like crazy, you really won't care if a particular font is 20 or 21 pixels.
Have you put in your best effort? Launch your website ... then never stop working on it!
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