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SEO Testing vs. Real-World Patterns

Formal testing takes time. Small sites win by spotting patterns early and acting on what moves the needle.

What is SEO?

Learn how SEO works today, how it helps people find you online, and what it takes to stand out in search and AI results.

URL Best Practices

The most common URL issues we see on SMB sites can be solved by remembering these four best practices.

What is GEO?

GEO applies SEO principles to AI answer engines like ChatGPT and Google’s AI Overviews—same fundamentals, new surface.

The Part You’re Supposed to Read First

We cut through the SEO noise to look at what actually matters for H1 tags.

URL Length for SEO: Debunked

Google says URL length doesn’t affect rankings—so why do SEO tools still flag it? Here’s what actually matters.

SEO Checklist: Why ‘Done’ Isn’t Enough

Your SEO panel says everything’s complete—but you’re still not visible. Here’s why checklists aren’t enough, and what to focus on instead.

Do You Need a Local SEO Tool?

What small businesses actually need to do to show up in local search—and when a tool can help.

Google AI Overviews: Accuracy Loses to Consensus

A real-world test of Google's AI Overviews shows how consensus still outweighs accuracy—even when the correct, up-to-date answer is already ranking.

Squarespace 7.0 vs 7.1: What to Know Before Upgrading

Thinking about moving to Squarespace 7.1? This guide covers key differences in versions 7.0 and 7.1 and looks at when an upgrade makes sense.

Squarespace and Google Search Console

Learn how to verify your website with Google Search Console. Why to do it, how to do it properly, and issues with Squarespace sites.

Easy Squarespace Tables with AI

You don’t need a plugin to get clean, responsive tables on a Squarespace site—simply use AI.

SEO and UX: A Holistic Approach

True SEO encompasses a broad scope, enhancing visibility, engagement, and conversions.

Common Sense SEO Tools for Small Businesses

What are SEO tools? What software or plugins are needed for small business sites?

Indexed but Invisible: A Google Visibility Failure

If your website disappeared from Google—or never showed up at all—it’s likely not your fault, and it can be fixed.

Google Business Profile Guide

Learn how to setup and optimize a Google Business Profile (Google My Business) for better local SEO.

Get Real Help from Squarespace Support

Learn how to bypass Squarespace’s automated customer care system and get actual help.

How to Change a Squarespace Built-in Domain (and Why)

Each Squarespace website has a built-in domain, or a Squarespace URL.

AI Primer for SMBs

An easy-to-read artificial intelligence primer for SMBs covering AI, machine learning, NLP, language models, generative AI, GPT, and AI-powered search.

Schema Markup Guide for Squarespace

Learn how to add schema markup to Squarespace websites. See practical use cases and issues you might encounter.

Squarespace Courses and Digital Products

A practical guide to Squarespace Courses—what works, what doesn’t, and who should think twice.

Common SEO Myths and Misconceptions

Avoid common SEO myths and focus on strategies that work. Learn what impacts your website’s ranking and performance.

Squarespace's SEO Plugins and Tools

What exactly are Squarespace’s SEO tools and plugins? How do they help your site?

Robots.txt Guide for Squarespace

Squarespace sites have the option to block AI crawlers and/or search engines using their robots.txt file. This guide walks you through the settings.

Squarespace Review

Squarespace is an ideal fit for many small businesses, personal sites, blogs, and e-commerce sites, but it has some drawbacks. We look at the pros and cons.

Squarespace Payments

Squarespace payment options include Stripe for credit cards and Apple Pay, PayPal and Venmo, and Square POS. Learn how to avoid transaction fees.

Launch Your Squarespace Site

Ready to launch a Squarespace site, but worried your forgot something? See what’s needed to publish a website successfully.

Should you use AMP pages?

Should you enable or disable AMP? How do website builders like Squarespace and Wix handle AMP pages? Learn about accelerated mobile pages.

Prevent Google from Indexing Built-In URLs

Until Squarespace fixes this issue, here’s how to prevent Google from indexing your built-in editing URLs.

Language Switchers Explained

If your small business has decided to create a website for a multilingual or international audience, do you need to add a language switcher? Maybe not.

Small Business Marketing Insights