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URL Length for SEO: It Doesn’t Matter

SEO tools are quick to flag long URLs—but Google says length doesn’t impact rankings.

Google AI Overviews: Accuracy Loses to Consensus

A real-world test of Google's AI Overviews shows how consensus still outweighs accuracy—even when the correct, up-to-date answer is already ranking.

Squarespace 7.0 vs 7.1: What to Know Before Upgrading

Thinking about moving to Squarespace 7.1? This guide covers key differences in versions 7.0 and 7.1 and looks at when an upgrade makes sense.

Squarespace and Google Search Console

Learn how to verify your website with Google Search Console. Why to do it, how to do it properly, and issues with Squarespace sites.

Indexed but Invisible: A Google Visibility Failure

If your website disappeared from Google—or never showed up at all—it’s likely not your fault, and it can be fixed.

Get Real Help from Squarespace Support

Learn how to bypass Squarespace’s automated customer care system and get actual help.

How to Change a Squarespace Built-in Domain (and Why)

Each Squarespace website has a built-in domain, or a Squarespace URL.

AI Primer for SMBs

An easy-to-read artificial intelligence primer for SMBs covering AI, machine learning, NLP, language models, generative AI, GPT, and AI-powered search.

Schema Markup Guide for Squarespace

Learn how to add schema markup to Squarespace websites. See practical use cases and issues you might encounter.

Squarespace Courses and Digital Products

A practical guide to Squarespace Courses—what works, what doesn’t, and who should think twice.

Common SEO Myths and Misconceptions

Avoid common SEO myths and focus on strategies that work. Learn what impacts your website’s ranking and performance.

Squarespace's SEO Plugins and Tools

What exactly are Squarespace’s SEO tools and plugins? How do they help your site?

SEO and UX: A Holistic Approach

True SEO encompasses a broad scope, enhancing visibility, engagement, and conversions.

Robots.txt Guide for Squarespace

Squarespace sites have the option to block AI crawlers and/or search engines using their robots.txt file. This guide walks you through the settings.

Squarespace Review

Squarespace is an ideal fit for many small businesses, personal sites, blogs, and e-commerce sites, but it has some drawbacks. We look at the pros and cons.

Squarespace Payments

Squarespace payment options include Stripe for credit cards and Apple Pay, PayPal and Venmo, and Square POS. Learn how to avoid transaction fees.

Launch Your Squarespace Site

Ready to launch a Squarespace site, but worried your forgot something? See what’s needed to publish a website successfully.

Should you use AMP pages?

Should you enable or disable AMP? How do website builders like Squarespace and Wix handle AMP pages? Learn about accelerated mobile pages.

Prevent Google from Indexing Built-In URLs

Until Squarespace fixes this issue, here’s how to prevent Google from indexing your built-in editing URLs.

Language Switchers Explained

If your small business has decided to create a website for a multilingual or international audience, do you need to add a language switcher? Maybe not.

Google Business Profile Guide

Learn how to setup and optimize a Google Business Profile (Google My Business) for better local SEO.

How to Create Your Author Website

Writers need a website for their long-term marketing efforts and platform. We show you how to build an author website.

Your Squarespace Asset Library

Key features of Squarespace’s asset manager, SEO considerations, and how to keep files organized.

Squarespace Sitemaps

Learn how to submit your sitemap to Google. And read about potential issues or errors you might encounter.

URL Best Practices

The most common URL issues we see on SMB sites can be solved by remembering these four best practices.

How To Find Keywords for SEO

Your SMB website needs to rank for the topics your potential customers are looking for. How do you find your keywords?

How to Change a Squarespace Site Name

A quick guide to changing a Squarespace Site Title to impact your site name in Google SERPs.

Holiday SEO and Seasonal Marketing

As your small business prepares for the winter holidays, or any seasonal marketing, SEO should be at the top of your list.

Small Business SEO Practices for Success

Website optimization best practices to help SMBs boost visibility and get discovered on Google.

Find, Fix, and Manage 404 Errors

Learn the differences between a 404 status code and your 404 page, and how different types of 404s errors may impact your website.

Small Business Marketing Insights