About Collaborada
About Collaborada
Online Growth Experts
Collaborada specializes in digital marketing and organic traffic growth. Since 2013, we’ve helped businesses, nonprofits, and founders grow online, working with clients across North America, the UK, and internationally.
Our work spans website design, SEO and AI search, content strategy, and personalized training and consulting. Our blog is a trusted SEO resource for small businesses.
Our Commitment
The online marketing landscape changes frequently, but our guiding principles stay the same. We are committed to our relationship with you through hard work, expertise, transparency, and professionalism.
At a Glance
Founded: 2013
Expertise: Website Design, SEO, AI Search, Migrations, Content Strategy, Email Marketing, Training
Businesses served: B2B, Publishing, A/E, Medical, Tech, Design, Startups, Financial, Construction, Consulting, Oil & Gas, Education, Local and more.
A Professional, Reliable, and Smart Team
A Professional, Reliable, and Smart Team
Real Business Experience
Christine Darby, Owner
Connect on LinkedIn
Christine Darby is an SEO and digital strategy consultant with a background in technology and business consulting. In 2013, she founded Collaborada to help businesses grow through digital solutions. Christine helps SMBs with Squarespace website design, technical SEO, AI search, and content strategy.
Before launching Collaborada, Christine began her career at Ernst & Young, where she worked across industries and gained hands-on experience with enterprise systems. She then spent over 7 years as a Systems Developer and Analyst at Balfour, building and maintaining custom financial and business systems. She holds a BBA in Management Information Systems from Texas A&M University’s Mays Business School.
An official Squarespace Designer and Mailchimp Expert since 2014, she writes about SEO, digital strategy, platform behavior, and AI topics for small businesses. Her work has been featured on Mailchimp and referenced by Time magazine in a piece on AI reliability.
Christine treats every client like a real partner. Her heart is for teaching and educating small businesses so they can make informed online marketing decisions. See what clients say →
“When clients experience real results because of a new strategy or improved user experience, I know we have done our job. We strive to be a reliable, behind-the-scenes partner for your business.”
Join the Team
Internships
Marketing or Communications students! Are you looking for an internship where you can do meaningful things for small companies? Send us your resume and your school’s requirements.
Freelancers
Are you a freelance graphic designer, content writer, or Squarespace expert? Send information about yourself and your work for consideration on future collaborative projects.
Good Things to Know
Where We Work
We partner with clients across the U.S., Canada, the UK, and worldwide. Our roots are in Austin.
Why “Collaborada”
Inspired by the collaborations that happen over sizzling plates of Tex-Mex—enchiladas, tostadas, and big ideas.
How We Give Back
If you’re a new or resource-limited organization doing meaningful work, check out our Pay It Forward program.
Clients trust our approach because it delivers.
Clients trust our approach because it delivers.
We’ve demonstrated success with hundreds of delighted clients.
“We saw an instant 30% jump in student application numbers as compared to previous years.”
“Organic traffic and inquiries went through the roof. ... 100% attributable to the site redesign.”
“We now enjoy first page search results for a wide variety of searches related to our products.”
Solutions, Strategies, & Services
overview
Solutions, Strategies, & Services
overview
The most common ways we partner with clients include:
Sites & Migrations
We design and build responsive websites focused on usability, conversions, and long-term maintainability.
SEO & CRO
We explain and implement practical SEO best practices. We help businesses improve visibility in both traditional and AI search.
Training & Support
Get practical help with the apps that run your business. We are official Squarespace Trainers and MailChimp Trainers.
Email Marketing
Engage your customers with targeted emails. As a Mailchimp Partner, we help with setup, list building, and ongoing campaigns.
Content Strategy
A smart content strategy attracts more customers. Targeted content attracts prospects and keeps clients engaged.
App Integrations
Integrate your digital solutions and marketing tech stack into a seamless system. Reduce manual work and improve processes.
Helping You Succeed
When you want to improve your website, SEO, AI Search visibility, or conversions, we’re here to support your business goals.
The Way We Work
The Way We Work
Transparency, Collaboration, & Integrity
We work with businesses at very different stages—from owners who need foundational help with a new site to established organizations managing complex migrations, content programs, and larger search initiatives.
Guarantee
We guarantee to work with only one ongoing client per business category within a geographical area.
This helps us avoid conflicts and stay focused on your business.
Discover
Get the ball rolling by contacting us with any questions. We’ll get to know you a little better to understand your goals, industry, and vision. If we are a good fit, we get started.
Design
Provide your branding assets or we can help. Expect rapid prototyping and continuous collaboration. Your quick feedback ensures we meet expectations and project deadlines.
Deliver
We provide training on all deliverables, showing you how to maintain your site or software solutions. Post-launch, we provide support on deliverables for a set period.
Simple
Projects are limited in scope and duration. Deliverables are easy to maintain. We want your small business to be self-sufficient, but we are here if you need us.
Service
Our focus is service, not volume. We guarantee satisfaction for existing clients. As your business grows, we are here to meet new requirements.
Sincere
We sincerely enjoy being a part of your success. We are proud of our long-term relationships with clients. And we also enjoy helping one-time customers.
When you succeed, we succeed
Collaborada is committed to producing results for you by:
Caring about the performance and success of your business as much as you do.
Testing new strategies on our own businesses and websites first, then applying what we’ve learned.
Looking at the business as a whole instead of treating every problem as an isolated marketing tactic.
Staying current on technology and search changes so we can recommend what actually matters.
Committing to our relationship with you through hard work, expertise, friendship, and professionalism.
A Good Fit Matters
Each engagement is approached with energy and excitement. Not sure if we do what you need? Reach out and we will let you know. We only take on work for which we have the skills and time.