SEO Testing vs. Real-World Patterns

SEO Testing vs. Real-World Patterns

Formal testing takes time. Small sites win by spotting patterns early and acting on what moves the needle.


What is SEO?

What is SEO?

Learn how SEO works today, how it helps people find you online, and what it takes to stand out in search and AI results.


URL Best Practices

URL Best Practices

The most common URL issues we see on SMB sites can be solved by remembering these four best practices.


What is GEO?

What is GEO?

GEO applies SEO principles to AI answer engines like ChatGPT and Google’s AI Overviews—same fundamentals, new surface.


The Part You’re Supposed to Read First

The Part You’re Supposed to Read First

We cut through the SEO noise to look at what actually matters for H1 tags.


URL Length for SEO: Debunked

URL Length for SEO: Debunked

Google says URL length doesn’t affect rankings—so why do SEO tools still flag it? Here’s what actually matters.


SEO Checklist: Why ‘Done’ Isn’t Enough

SEO Checklist: Why ‘Done’ Isn’t Enough

Your SEO panel says everything’s complete—but you’re still not visible. Here’s why checklists aren’t enough, and what to focus on instead.


Do You Need a Local SEO Tool?

Do You Need a Local SEO Tool?

What small businesses actually need to do to show up in local search—and when a tool can help.


Google AI Overviews: Accuracy Loses to Consensus

Google AI Overviews: Accuracy Loses to Consensus

A real-world test of Google's AI Overviews shows how consensus still outweighs accuracy—even when the correct, up-to-date answer is already ranking.


Squarespace 7.0 vs 7.1: What to Know Before Upgrading

Squarespace 7.0 vs 7.1: What to Know Before Upgrading

Thinking about moving to Squarespace 7.1? This guide covers key differences in versions 7.0 and 7.1 and looks at when an upgrade makes sense.


Squarespace and Google Search Console

Squarespace and Google Search Console

Learn how to verify your website with Google Search Console. Why to do it, how to do it properly, and issues with Squarespace sites.


Easy Squarespace Tables with AI

Easy Squarespace Tables with AI

You don’t need a plugin to get clean, responsive tables on a Squarespace site—simply use AI.


SEO and UX: A Holistic Approach

SEO and UX: A Holistic Approach

True SEO encompasses a broad scope, enhancing visibility, engagement, and conversions.


Common Sense SEO Tools for Small Businesses

Common Sense SEO Tools for Small Businesses

What are SEO tools? What software or plugins are needed for small business sites?


Indexed but Invisible: A Google Visibility Failure

Indexed but Invisible: A Google Visibility Failure

If your website disappeared from Google—or never showed up at all—it’s likely not your fault, and it can be fixed.


Google Business Profile Guide

Google Business Profile Guide

Learn how to setup and optimize a Google Business Profile (Google My Business) for better local SEO.


Get Real Help from Squarespace Support

Get Real Help from Squarespace Support

Learn how to bypass Squarespace’s automated customer care system and get actual help.


How to Change a Squarespace Built-in Domain (and Why)

How to Change a Squarespace Built-in Domain (and Why)

Each Squarespace website has a built-in domain, or a Squarespace URL.


AI Primer for SMBs

AI Primer for SMBs

An easy-to-read artificial intelligence primer for SMBs covering AI, machine learning, NLP, language models, generative AI, GPT, and AI-powered search.


Schema Markup Guide for Squarespace

Schema Markup Guide for Squarespace

Learn how to add schema markup to Squarespace websites. See practical use cases and issues you might encounter.