Christine Darby is a digital marketer and SEO consultant with a strong background in technology and business consulting. She is the founder of Collaborada. Her work has been featured on Mailchimp and referenced by Time magazine in a piece on AI reliability.
Featured posts by Christine Darby:
A clear breakdown of simplicity vs scalability—so you can choose the platform that fits your business, not the loudest opinion.
Websites are seeing more animation, scroll effects, and interactive design. Here’s how to decide which trends actually help your customers.
Learn the basics of using structured data on websites, including when it helps SEO, what it means for AI visibility, and when to add it.
This guide covers what hreflang is, when it’s required, and how to add it correctly on Squarespace using the HTML method.
Evidence-based analysis of common SEO myths using Google documentation, engineer statements, and real-world tests.
This comprehensive guide helps you find the right SEO to boost your SMB’s online visibility.
A real-world test of Google's AI Overviews shows how consensus still outweighs accuracy—even when the correct, up-to-date answer is already ranking.