A Practical Approach
Collaborada helps businesses improve visibility in AI search, including ChatGPT, Google AI Overviews, Gemini, and other answer engines. You may see this SEO work called GEO, AEO, AIO, AI SEO, or LLM optimization. We work across platforms, with particular depth in Squarespace SEO and technical search issues. We’ve delivered sustainable SEO results for clients since 2013.
AI Search & GEO Services
We help businesses improve how they are found, understood, and represented across AI-assisted search. We look at traditional search performance alongside ChatGPT, Google AI Overviews and AI Mode, Gemini, and other answer engines to identify the technical SEO, content, brand, or authority issues impacting your site.
Content & Information Architecture
Technical SEO & Structured Data
Authority & Off-Site Signals
AI Search Visibility Review
Brand & Entity Clarity
AI Search Strategy
Need help with AI search? Start here.
If your website is maintained by you or an in-house team, book the Zoom below. We’ve facilitated hundreds of SEO meetings, and this working session is designed to determine what matters for your business—whether that means foundational GEO/SEO fixes, guidance for your team, or deciding that another investment should come first. We review what’s already in place, make updates where practical, and identify additional work only when it’s warranted.
If you’re an established company that already knows it needs help with a larger project, schedule an intro call. If you have a quick question, need a second opinion, or just want to explore our approach, we offer shorter sessions here: SEO/GEO consulting.
Zoom Session
Larger Projects
What does a typical session look like?
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Whether your business prefers a DIY or DIFM approach, schedule the on-demand Zoom above. Note that some clients may require additional time, but we assess those needs during this session.
You don’t have to remain on the Zoom for the entire session, though most clients choose to because they find the collaborative process both engaging and highly informative. Please plan to have a key decision maker attend the meeting for at least the first hour.
Note that we also offer shorter Zooms, but the 2.5-hour hands-on working session above is best suited for the majority of first-time clients seeking AI Search help. This Zoom helps us understand your business in detail and capture nuances that standard intake forms inevitably miss.
Please feel free to contact us with any questions.
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This is a highly productive, hands-on working session and we accomplish a great deal. See client reviews to get a sense of our effectiveness and speed of execution.
No two sessions are the same. If a site is brand new, the session might focus on beginner-level tactical updates, while for those with a solid foundation, the focus can quickly shift to strategy.
The meeting is tailored to your business. During the Zoom, we may review your site’s foundational setup, GEO elements, site structure, content strategy, entity signals, external properties, competitors, and more.
GEO Fixes. We make updates for you during the meeting.
Prioritization. We prioritize the SEO/GEO work most likely to improve visibility and that supports your business goals. When appropriate, we help you understand strategies that might take more time, but will lead to even stronger performance in the long term.
Action Items. If applicable, after the Zoom, we send you a list of outstanding action items specific to our discussion.
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After the Zoom, the next steps vary:
The session can serve as a one-time launching point for DIY site owners learning SEO/GEO.
Some businesses hire us for longer engagements, such as ongoing content strategy. The Zoom acts as a deep discovery session—by the end, we have a clear picture of your business, goals, and customers, and are ready to take the reins.
And some SMBs prefer a hybrid approach: they do additional work and then book a shorter SEO/GEO training session when needed.
We can adapt our GEO services and website support to your business and budget.
For sites on platforms like Squarespace or Wix, this single working meeting is often the most effective place to start. We work directly in the site while we talk—reviewing what’s already in place, repairing or implementing foundational search elements, and discussing priorities as they come up. For many businesses, the session is enough to address the most important issues and give the internal team a clear path forward. If the site warrants additional work, the session also gives us the context needed to define it properly.
We deliver value upfront—without unnecessary commitments, complex frameworks, plugins, or PDF reports that create more confusion than clarity. All sessions are led by Christine Darby, whose background in business consulting, enterprise systems, and software development brings a broader technical and strategic perspective to her SEO/GEO work.
“We could not be more thrilled. Had one session with Christine so far, and the results are beyond what we hoped! She helped us to target and fulfill our goals precisely. Exceedingly pleased.”
AI Search Help Without the Hype
There is real change happening in search. AI systems retrieve, summarize, and cite information differently from traditional search results. A business can rank well in Google and still be poorly represented in AI search, while competitors may appear in AI-generated answers even when they don’t rank conventionally.
Unfortunately, there’s an enormous amount of opportunistic marketing around this change. But your visibility problem does not automatically require a new service layer, proprietary score, or monthly GEO retainer. Our job is to determine what your site actually needs—not sell you what is still speculation.
What We Actually Do
We help you evaluate what needs to be adjusted—if anything—to your existing SEO strategy and digital presence to improve visibility in AI search. We don’t create work because a new acronym makes SEO sound more complicated. We help you identify what’s worth fixing now, what can wait, and where your marketing budget is better spent elsewhere.
Your website needs good SEO, strong content, clear positioning, third-party corroboration, and time and evidence in the market. GEO may require additional work in some cases, but that work is proper SEO and brand strategy—not a separate optimization discipline.
Before Hiring a GEO Consultant
AI search changes where people discover your business, but it doesn’t create a completely separate optimization discipline. The same fundamentals still matter: a technically sound site, useful content, clear positioning, expertise, accurate business information, and credible third-party signals.
The new GEO/AEO market has created incentives to repackage these fundamentals and overstate what can be controlled. Be skeptical of proprietary visibility scores, vague case studies, and guarantees about citations or AI visibility. Look at how long a provider has been doing search work—firms with a real SEO track record tend to be more measured about what “GEO” involves. Learn how to hire an SEO and know the red flags.
What We Don’t Do
No GEO or AI search consultant should promise specific results. Why? Visibility depends on changing algorithms and models, the strength and clarity of your content, what other sources say about your business, and signals across your broader digital footprint.
We don’t promise that ChatGPT will cite your website. We don’t guarantee inclusion in Google AI Overviews, Gemini, Perplexity, Copilot, or any other AI-generated answer.
We don’t sell proprietary “GEO scores” as if they are objective industry metrics.
We don’t add schema, llms.txt, FAQs, or AI-targeted content simply because they appear on a GEO checklist. A weak site does not become stronger just because someone adds an llms.txt file or schema. Thin content does not become authoritative because it was reformatted as questions and answers.
We don’t recommend publishing large volumes of generic content to manufacture topical authority.
We don’t assume that a tactic working today will remain effective—or avoid becoming a liability—simply because current AI systems appear to reward it.
Real Business Outcomes
Proven Expertise
We start with the business problem—not a GEO package, visibility score, or checklist. Collaborada has worked in SEO and digital strategy since 2013, backed by earlier experience in business consulting, enterprise systems, and software development. That broader context matters when the real question is not just what can be optimized, but what a small business should invest in.
