The Request

Austin Water Designs, an award-winning luxury pool designer and builder in Austin, engaged Collaborada to migrate their legacy website to the Squarespace platform. The objective was to design a new, modern site that was easier for the business to manage and to improve rankings in a competitive market.

The Work

Collaborada redesigned the Austin Water Designs website to showcase their design-build portfolio. The site migration was used as an opportunity to improve on-page SEO, content organization, and calls to action for the target audience.

The Results

Phenomenal Growth. Following the redesign and successful site migration, AWD experienced dramatic increases in organic site visits, page views, and session duration. Qualified leads increased more than 2X as compared to the previous year. The new website serves as the client’s primary lead generation tool.

The phenomenal growth we’ve achieved with Christine’s work is best reflected in the numbers. Our leads have more than doubled. More importantly, is the quality of all visitors/leads which is reflected in the time spent on our website (5.45 plus minutes) and our conversion rates. The website is easy to navigate, user-friendly, and created with our very specific client in mind. The website is now our primary source of new business.
— Lori Hatter // Marketing Director

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