See the value of a strategic website redesign on conversions.

The Request

Gather & Forge, a personal chef company based in Austin, contacted Collaborada for help with conversion rate optimization (CRO). Collaborada recommended a complete website redesign to make the site more intuitive for users to navigate and to improve search rankings.

The Work

During the engagement, Christine of Collaborada worked closely with the business owner to reorganize site content for multiple services. On-page SEO elements were improved and the website was redesigned to positively impact user experience. The goal was to increase conversions.

The Results

Increased Conversions and ROI. The site’s placement in the search engines improved. More importantly, the client saw an immediate and significant increase in booking inquiries. Due to improved CRO, the website now serves as a primary marketing tool allowing the business owner to focus efforts on broader marketing strategy.

We brought on Collaborada to help us with website conversions. We not only received great care and attention, but also had astonishing results. We are seeing growth that we have never seen before — in just 4 months we grew 4x and it would not be possible without them. We have seen significant growth both from a conversion standpoint and also where we are placed in search engines. We will continue to work with them as they hit all their marks and then some.
— Ryan Francis // Owner, Gather & Forge

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