See the value of a strategic website redesign on conversions.
Gather & Forge, a personal chef company based in Austin, contacted Collaborada for help with conversion rate optimization (CRO). Collaborada recommended a complete website redesign to make the site more intuitive for users to navigate and to improve search rankings.
During the engagement, Christine of Collaborada worked closely with the business owner to reorganize site content for multiple services. On-page SEO elements were improved and the website was redesigned to positively impact user experience. The goal was to increase conversions.
Increased Conversions and ROI. The site’s placement in the search engines improved. More importantly, the client saw an immediate and significant increase in booking inquiries. Due to improved CRO, the website now serves as a primary marketing tool allowing the business owner to focus efforts on broader marketing strategy.
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