What is a “well designed” Contact Us page, and how do you know if you’re getting it right? Most small businesses just need a basic page to help their customers find what they need, but it still helps to work from a checklist.
Evaluate your own Contact Page against these best practices to see how it stacks up!
Information to include on a Contact page:
Business name, address, phone number. It is super important that this information remains consistent across the web for SEO purposes.
Email address (optional). Email addresses displayed on the web can receive spam. If you decide to list an email, consider using a general box versus a personal inbox.
Social profiles. Even if you link to social accounts elsewhere on your website, it can be helpful to include additional social links on the Contact page.
Map. If applicable, embed a Google map to help customers find your business.
Form. Generally, a form on this particular page will be short and sweet, limiting the number of required fields to encourage site visitors to complete it. Any time you are tempted to add a field to a form ask yourself if it is crucial information.
Hours of operation. Even if you are not a brick-and-mortar business, it can be helpful to list your usual hours of operation to let potential customers know when they should expect to hear from you.
Any additional content for your site visitors. A well-designed contact page directs people to the answers they need and also helps them ask questions more effectively, significantly improving their experience on your site. Examples:
Could you redirect visitors to a different page to signup for a tour or apply for a job?
Would your FAQ page be a good place for customers to start?
Would it help to include a photo of your business location?
Should you include written directions to your business?
Other Contact Page Best Practices:
Consider the page layout. Be intentional in how you list your contact information, the order of information will often guide your site visitors to prioritize one method over another. Direct customers to the appropriate information (and consider which method of contact you prefer!).
Set expectations for response times. You can help to set expectations by listing hours of operation, or customizing the message they see after submitting a form, or redirecting them to a thank you page after they take action.
Branding. Many potential customers are browsing numerous sites, often in multiple tabs, consider reminding them who they’re about to contact. Make sure your Contact page is well-branded!
Mobile. When considering the page layout, make sure the content blocks on the page are arranged in optimal order for your mobile visitors.
Remember, the right contact page for the business down the street won't necessarily be the right one for you and your customers. Give thought to your customers’ needs and your Contact Page will work for you!
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