Are you considering a website redesign with Squarespace? At some point, every website needs to be refreshed — perhaps your website is underperforming, your company is rebranding, or your site is just dated. Whatever the reason, do not put off the inevitable just because the task may seem daunting. More and more small businesses choose the Squarespace platform due to its ease of maintenance, but the points below apply to any website redesign project.
How do you redesign a website with Squarespace?
Redesigning an effective business website with Squarespace involves much more than choosing a pretty template and great fonts. Your website is the hub of your digital marketing strategies and must take into consideration many factors. Use the list below to cover the basics for your website project. You can download a more detailed checklist here.
Consider the SEO implications
First and foremost, educating yourself on search engine optimization before starting a redesign project is critical. Read up on the importance of URL redirects to maintain search engine rankings. Many businesses worry about losing rankings, but when a website migration is done correctly, you stand to make gains in the search engine rankings. If you are building on Squarespace, partner with a web professional that understands SEO.
Gather input from stakeholders
First, interview stakeholders. This includes business partners as well as end-users. For example, your CEO may want to use the website as an online brochure that talks about the company's accomplishments and services while your end-users may want more hands-on and self-service options. At the same time, your marketing department may want the site to generate more qualified leads. Each stakeholder will have their own perspectives and needs. In order to deliver, you need to find out what those are.
Identify your audience
Do you know who you are trying to reach and convert? If not, there's no way you can design a new website that appeals to them! Everything about a website targeting teenagers will be completely different than one targeting senior citizens including graphics, calls to action (SMS versus phone calls), and the language you use.
Identify what's working and what's not working
Your current website likely has its fair share of strengths and weaknesses. What does it do well? Plan to keep these assets in place. What does it do a terrible job of? You'll want to strengthen weak areas or eliminate them altogether. Document your current key performance indicators as a benchmark before starting your website refresh.
Identify your keywords
What keywords do your prospects use to find sites like yours? How competitive are they? Are there any alternative phrases to include in your SEO plan, such as those with high search numbers and low competition?
Identify your website's goals
Once you've received stakeholders' feedback, you'll need to identify goals for the revamped website. Will it aim to satisfy everything you've discovered or are some points more important than others? Identify and prioritize your site's goals.
Select strategies for reaching those goals
Next, how will you make sure your website's goals become reality? For example, if one of your goals is to generate more leads, how will your business do that? Your strategy for generating more leads may involve creating landing pages, whitepapers, and calls to action. Break your list of goals down and write down exactly what you will do to accomplish each one.
Plot it out on paper
Draw rough sketches of what you have in mind. These are often called "wireframes." While your web designer or project manager may provide you with more formal wireframes, it's helpful to put your ideas down on paper. This will help designers and content writers to better understand your vision.
Work with web professionals
Finally, though it's tempting to try to do-it-yourself, working with a professional is highly recommended. Doing so will save you time and result in a much better website overall. Whether you want to outsource the entire project or just need a bit of guidance, having a trusted partner will make for a smoother and easier transition.
Squarespace Website Redesign Checklist
Download a detailed checklist of items to consider before starting a redesign in Squarespace. Build a website that supports and improves your marketing strategy.
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