Do you think blogging is just for, well, bloggers? Think again! Blogging is ideal for all types of small businesses. Recent research shows that:
"Small businesses with blogs get 126% more lead growth than small businesses without."
So whether you run an Etsy shop or a Fortune 500 company, starting a business blog is a savvy marketing step allowing you to share your expertise, generate traffic to your site, and connect with both customers and prospects — and much more. Below are just a few compelling reasons to consider launching a blog on your website.
How blogging helps your Small Business
1. Share Your Expertise with a Business Blog
Using a blog to share your expertise builds your credibility. By posting useful information, helpful tips, and industry relevant topics, you provide real value to your audience. You also show prospects and customers that you know what you're talking about. Sure, there may be (many!) other businesses similar to your business, but your business is unique in some way — your blog provides a place for you to differentiate and demonstrate what makes you unique. And often in a blog, you can present content more casually than you will on a typical "service" or "product" pages.
Plus, when writing about your industry, you are forced to stay on top of the latest news and developments — giving you more expertise to share.
2. send Traffic to Your Website
With a business blog, not only do you have a platform for sharing your expertise and connecting with prospects, but it also helps drive traffic to your website. Studies show that blogs result in significantly more indexed pages and links, both of which help to improve your site's visibility.
While a business blog won’t catapult you to the first page of Google immediately, it can greatly increase your search engine rankings over time. Once you attract visitors to your blog, you have the opportunity to introduce them to your products or services, ask them to opt into your email marketing campaigns, suggest they subscribe to your RSS feed, and more. And when you provide value through thoughtful blog posts, many of your initial visitors will return for more.
3. Gain Insight Into Your Visitors
Analytics will provide feedback on your site visitors and their interests. Which of your posts perform well? What topics drive traffic? Pay attention because these topics will lead you to related topics on which you can write additional content.
4. Attract Targeted Leads
Business bloggers tend to write about topics of interest to their targeted audiences, thus their blog posts also tend to be loaded with relevant keywords. This ties into those extra indexed pages and links. The more you blog and your posts get indexed, the more likely it becomes your target audience will find your site when searching for a given topic.
Research shows that content marketing generates 3x the number of leads versus paid search for every dollar spent. Here's something else from to nibble on: most consumers prefer getting to know a company via articles versus advertisements. By blogging regularly, you are starting a relationship and building trust.
5. generate Social Media Content
We've seen many businesses struggle over what to post to their social media accounts. Guess what? If you write a business blog, you are also writing social media content. And you can repurpose a single blog post into several social media posts. And when you share you own content, you drive traffic back to your site (see point #2 above).
Should your website have a blog?
Does your small business need a blog? Probably. But if you're satisfied with the status quo, then skip blogging for now. On the other hand, if you want to share your expertise, attract more high quality traffic to your website, generate targeted leads, build both trust and credibility, connect with customers and prospects, and shift from ineffective advertisements to relationship marketing, then starting a business blog is a must.
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