An Expert Partner for Your Small Business
Christine Darby, Owner
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Christine Darby is a Digital Marketing and SEO Consultant with a background in technology and business consulting. In 2013, she founded Collaborada to help businesses grow through digital solutions. Her expertise spans website design, technical SEO, content strategy, complex site migrations, and practical applications of AI in digital marketing.
Before launching Collaborada, Christine began her career at Ernst & Young, where she worked across industries and gained hands-on experience with enterprise systems. She then spent over 7 years as a Systems Developer and Analyst at Balfour, building and maintaining custom financial and business systems. She holds a BBA in Management Information Systems from Texas A&M University’s Mays Business School.
An official Squarespace Designer and Mailchimp Expert since 2014, she writes about SEO, digital strategy, platform behavior, and AI topics for small businesses. Her work has been featured on Mailchimp and referenced by Time magazine in a piece on AI reliability.
Christine treats every client like a real partner. Her heart is for teaching and educating small businesses so they can make informed online marketing decisions. See what clients say →
“When clients experience real results because of a new strategy or improved user experience, I know we have done our job. We strive to be a reliable, behind-the-scenes partner for your business.”
Join the Team
Internships
Marketing or Communications students! Are you looking for an internship where you can do meaningful things for small companies? Send us your resume and your school’s requirements.
Freelancers
Are you a freelance graphic designer, content writer, or Squarespace expert? Send information about yourself and your work for consideration on future collaborative projects.
Good Things to Know
Where We Work
We’re Austin-based, work remotely with clients around the world, and offer on-site training for larger teams when needed.
Why “Collaborada”
🌶️ Inspired by the kind of collaboration that happens over sizzling plates of Tex-Mex— enchiladas, tostadas, and big ideas.
How We Give Back
If you’re a new or resource-limited organization doing meaningful work, check out our Pay It Forward program.