Need to be found? That’s what we do.
Collaborada helps businesses improve visibility in Google and AI search. As Squarespace SEO experts with hands-on experience since 2013, we deliver sustainable results—not flashy promises or aggressive sales tactics. Our values prioritize transparency, honesty, and lasting success through practical, evidence-based strategies that build visibility, authority, and trust with search engines, AI systems, and your audience.
Squarespace SEO Services
We’ve helped hundreds of clients create solid foundations for organic growth through professional site launches, migrations, entity understanding, topical authority, information architecture, competitive positioning, and more.
Website Audits & Site Optimization
SEO Training for DIY Clients
Content Strategy
Technical SEO
AI Visibility
Local SEO
Website not performing? We show you why.
Education and transparency help your team understand what’s working, what isn’t, and what actually needs to change. We identify and implement the technical, content, structural, and entity-level improvements that support long-term visibility. Google’s philosophy is to “focus on the user and all else will follow” and we agree.
Did you build your Squarespace site yourself and don’t know if you did it right?
Did you work with an SEO specialist or agency and weren’t happy with the results?
Did you just begin to think about SEO, and want to make sure it is done right the first time?
“We could not be more thrilled. Had one session with Christine so far, and the results are beyond what we hoped! She helped us to target and fulfill our goals precisely. Exceedingly pleased.”
Need SEO help? Start here.
If your website is maintained by you or an in-house team, book the Zoom below. We’ve facilitated hundreds of SEO meetings and this session is the right fit—whether you’re seeking one-time fixes or an ongoing engagement. If you are an established company that knows it needs help with a larger project, please schedule an intro call. If you have a quick SEO question, need a second opinion, or just want to explore our approach, we offer shorter sessions here: SEO consulting. Learn more about our Zoom meetings below.
Zoom Session
Larger Projects
Free SEO Course
And if you just want to touch base with a real person before booking, schedule a quick call. We enjoy connecting with fellow Squarespace users!
What does a typical session look like?
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Whether your business prefers a DIY or DIFM approach, schedule the on-demand Zoom above. Note that some clients may require additional time, but we assess those needs during this session.
You don’t have to remain on the Zoom for the entire session, though most clients choose to because they find the collaborative process both engaging and highly informative. Please plan to have a key decision maker attend the meeting for at least the first hour.
Note that we also offer shorter Zooms, but the 2.5-hour hands-on working session above is best suited for the majority of first-time clients seeking Squarespace SEO help. This Zoom helps us understand your business in detail and capture nuances that standard intake forms inevitably miss.
Pro Tip: Many providers rely solely on intake forms and client-supplied “keywords,” calling it SEO, which targets less-informed businesses. Any provider who doesn’t meet with you is not acting in your best interest.
Please feel free to contact us with any questions.
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This is a highly productive, hands-on working session and we accomplish a great deal. See client reviews to get a sense of our effectiveness and speed of execution.
No two sessions are the same. If a site is brand new, the session might focus on beginner-level tactical updates, while for those with a solid foundation, the focus can quickly shift to strategy.
The meeting is tailored to your business. During the Zoom, we may review your site's foundational setup, SEO elements, site structure, design, navigation, content strategy, user experience (UX), keywords, external online properties, competitors, and more.
SEO Fixes. We make updates for you during the meeting. All sites achieve greater success with a modern holistic SXO approach compared to outdated “checklist SEO” methods.
Prioritization. We prioritize the SEO tactics that will bring you the most improvement quickly. When appropriate, we help you understand strategies that might take more time, but will lead to even higher organic traffic in the long term.
Action Items. If applicable, after the Zoom, we send you a list of outstanding action items specific to our discussion.
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After the Zoom, the next steps vary:
The session can serve as a one-time launching point for DIY site owners learning SEO. Understanding best practices helps you integrate SEO into your everyday business operations.
Some businesses hire us for longer engagements, such as a site redesign or ongoing content strategy. The Zoom acts as a deep discovery session—by the end, we have a clear picture of your business, goals, and customers, and are ready to take the reins.
And some SMBs prefer a hybrid approach: they do additional work and then book a shorter SEO training session when needed.
We can adapt our SEO services and website support to your business and budget.
This single working meeting provides more hands-on, customized, impactful guidance than other higher-priced SEO “packages” aimed at Squarespace users. We deliver value upfront—no unnecessary commitments, complex frameworks, plugins, or PDF reports that create more confusion than clarity. All sessions are led by Christine Darby, whose background in business consulting, enterprise systems, and software development brings a broader technical and strategic perspective to her SEO work.
Before Hiring an SEO Consultant
Anyone can call themselves an SEO expert. Before hiring one, look past the title and verify the work.
Many freelancers and agencies position themselves as “Squarespace SEO experts”—and increasingly as AI SEO or GEO experts—implying the work requires entirely different optimization methods. In reality, search engine optimization fundamentals apply across website platforms and AI search.
How to Verify Expertise
Check their results: Use a free tool to check the organic traffic of a digital marketer’s own website. Traffic isn’t the only measure of success, but weak visibility can be a warning sign.
Evaluate their marketing channels: Did you find them through search, YouTube, a marketplace, a forum, or an ad? Different channels reward different skills. Make sure their strengths align with what you actually need.
Confirm their platform: Find out which platform they use for their own website. If they don’t use Squarespace themselves, ask how familiar they are with its specific settings.
Verify their history: Use the Wayback Machine to see how long the business has been active and what services were offered in earlier years. With new SEO and AI-search businesses appearing frequently, archived pages can help verify claims about how long someone has actually provided these services.
Impactful Results
SEO consultants should not promise specific rankings. Why? Visibility depends on hundreds of factors, including constantly changing algorithms and AI models, search intent, topical coverage, site authority, entity signals, technical quality, competitors, your broader digital footprint, and more. Read what we can promise here.
“We saw an instant 30% jump in student application numbers as compared to previous years.”
“Rankings are already better — one keyword jumped close to 20 positions. Thank you!”
While many SMBs hire us for a one-time website review and do experience quick gains, it is important to remember that SEO is not one-and-done magic. For many sites, maintaining a top online presence is the result of ongoing effort and long-term strategy. If appropriate for your business, we can work with you on a regular basis to help you reach your larger goals.
Let’s move the needle for your site!
Proven Squarespace SEO Expertise
Our common sense approach sets us apart from traditional SEO companies. We start with the business problem—not an SEO package, score, or checklist. Many businesses come to us after being disappointed by other providers, DIY methods, or courses. We help you overcome these frustrations and build a strong foundation for sustainable growth.
