Increase Traffic to Your Website
Your small business needs a content strategy
Blogging can help drive traffic to your website and convert visitors into customers, but unless there is strategy behind your content, blogging can be a useless endeavor. Every small business relying on organic traffic needs a content strategist who can write. Whatever your industry, Collaborada provides content to help meet your business goals.
How blogging helps your business
When your blog answers specific questions surrounding your niche, it becomes an ideal way to attract prospective customers. Why? Because you become seen as an expert when people search for an answer to their question. Potential customers discover your blog, and that places your business in a position to be seen as a trusted expert on the topic. Fresh, engaging, educational content goes hand-in-hand with long-term SEO efforts — but creating the right kind of content and promoting it takes real commitment. Most businesses who successfully implement a content strategy have a dedicated individual who knows how to both write content and market it.
Our content marketing services include:
- Auditing the current state of your online presence
- Getting to know your business, target market, brand voice, and goals
- Analyzing how SEO-friendly your current content is and reworking if needed
- Creating unique, original, SEO-optimized writing for your specific business and market
- Providing branded, quality, readable articles to engage your customers
- Improving call-to-actions based on how they tie into business objectives
- Posting content to your website and pushing it to social media accounts (service available for monthly clients)
We also offer training on best practices for Squarespace Blogging.