Do you think blogging is just for, well, bloggers? Think again! Blogging is ideal for businesses of all types. Whether you run an Etsy shop or a Fortune 500 company, starting a business blog is a savvy marketing step allowing you to share your expertise, generate traffic to your site, and connect with both customers and prospects — and much more. Below are just a few compelling reasons to consider launching your own business blog.
Sharing Your Expertise with a Business Blog
Using a blog to share your expertise builds your credibility. By posting useful information, helpful tips, and industry relevant topics, you provide real value to your audience and show prospects and customers alike that you know what you're talking about.
Generating Traffic to Your Website
With a business blog, not only do you have a platform for sharing your expertise and connecting with prospects, but it also helps drive traffic to your website.
Studies show that blogs result in significantly more indexed pages and links, both of which help to improve your site's visibility. How much? Companies blogging 15 or more times per month have been shown to get up to five times more traffic than those that don't blog.
Once you have attracted visitors to your blog, you have the opportunity to introduce them to your products and services, ask them to opt into your email marketing campaigns, suggest they subscribe to your RSS feed, and more. By providing value through thoughtful blog posts, many of your initial visitors will return for more.
Attracting Targeted Leads — and More of Them
Business bloggers tend to write about topics of interest to their targeted audiences, thus their blog posts also tend to be loaded with relevant keywords. This ties into those extra indexed pages and links. The more you blog and your posts get indexed, the more likely it becomes your target audience will find your site when searching for a given topic.
Studies show companies that actively blog generate anywhere from 67 to 97 percent more leads per month than those that don't. Here's something else from to nibble on: most consumers prefer getting to know a company via articles versus advertisements. By blogging regularly, you are starting a relationship and building trust.
Does your small business need a blog? It depends. If you're satisfied with the status quo, then skip blogging for now. On the other hand, if you want to share your expertise, attract more high quality traffic to your website, generate targeted leads, build both trust and credibility, connect with customers and prospects, and shift from ineffective advertisements to relationship marketing, then starting a business blog is a must.
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