You've probably heard that blogging is important for marketing your small business online. Whether you are new to blogging or you've been struggling to figure out what makes a good blog post, learning the basic steps of creating a great blog post can help your small business with future writing endeavors. Here's what you need to know about how to structure a blog post.

How to write a blog post

Step 1: Generate the Headline

This is the title of your blog post: It's what it's all about. Titles should be descriptive so potential readers can quickly determine if the post is something they'd like to read. While catchy titles are fun, they're often not terribly descriptive. As such, using a cutesy title can be risky. Include some of your topic keywords. 

step 2: Craft an Introduction

Give readers a little information about what the article will cover. Let readers know how the post will help them. Keep them interested so they continue to read.

Step 3: Organize your Content

The body of a blog post is the bulk of the blog post itself. Ideally, your post will be tightly focused and relatively short. Blog posts are generally not intended to be lengthy investigations but rather short, topical pieces that get right to the point. 

Some key elements to include within the body are listed below (use this blog post as an example!): 

  • Subheadings  
  • Bullet points 
  • Images
  • Short conclusion or call to action

These elements help create an organized flow to the blog post as well as make it easier for your readers to quickly scan the post. 

Step 4: Finalize the post

Other items to consider are: 

  • Keywords - Keywords help attract readers to your blog post. They tell search engines what your blog post is about. Use keywords sparingly as too much repetition is frowned upon by search engines - you don't want your blog post penalized by search engines.
  • Categories - Categories are useful for grouping similar blog posts together. For example, if your blog is about healthy eating, you might have individual categories for smoothies, supplements, and salads. As you build your blog, your categories can serve as inspiration for what to write about. Meanwhile, readers interested in a given topic can choose to view all blog posts within the appropriate category.  
  • Tags - Tags are similar to categories in that you can tag blog posts according to what they're about. Blog posts can have multiple tags, any one of which readers can click to view related posts. For example, you might have a blog post in your smoothie category that is tagged as: vegetarian, strawberry, and easy breakfast. When someone clicks one of those tags, they'll find blog posts with the same tag -- but not necessarily blog posts about smoothies. 

Each part of a blog post contributes to the whole, working together to form a good blog post. 

If you need help with blogging or other content, let Collaborada help you with your content strategy.

Collaborada arms small businesses with the tools to become great. Learn more.